Platform revolution, How networked markets are transforming the economy and how to male them work for you
658.872 PLA /1//1Parker G.G., Van Alstyne M.W., Choudary S.P., ;
Platform revolution : How networked markets are transforming the economy and how to male them work for you / Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul. — New York : W.W.Norton & Company, 2016. —
ДКД 658.872
ДКД 658.872
Анотація:
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business