Platform revolution : How networked markets are transforming the economy and how to male them work for you / Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul
Мова: англійська.Країна: СПОЛУЧЕНІ ШТАТИ АМЕРИКИ.Вихідні дані: New York : W.W.Norton & Company, 2016ISBN: 978-0-393-35435-5; 978-0-393-24913-2.Індекс Дьюї (ДКД): 658.872Анотація: Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Тип одиниці:
Книги
| Поточна бібліотека | Зібрання | Шифр зберігання | Стан | Очікується на дату | Штрих-код | |
|---|---|---|---|---|---|---|
| Бібліотека Української євангельскої теологічної семінарії Іноземний фонд | Наукова література | 658.872 PLA /1//1 (Огляд полиці(Відкривається нижче)) | Доступно (Немає обмежень доступу) | 42173-020100 |
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business
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